February 25th was a special day for the Dallas Cowboys franchise, because it was the 25th anniversary of the day Jerry Jones bought the Dallas Cowboys. Needless to say, there have been a lot of ups and downs in those 25 years, and the NFL has changed dramatically since Jones entered the league. A lot of the changes are in part due to Jerry and his drive to improve and succeed. When Jerry bought the Cowboys he paid $140 million and at the latest estimate, the franchise is worth around $2 Billion. Nice to see Jerry has got a nice profit on his hands…
While things started off rocky with how Jones handled the letting go of then living legend Tom Landry, it quickly turned around in the early 90’s with three Super Bowl titles in four years. The team stayed competitive and relevant into the late 90’s after the rocky divorce between Jerry and Jimmy Johnson. But it seems for the last 15 years or so, the Cowboys have slid into mediocrity and can’t find a way to break out of this bubble. Yes, there are teams who would love to be consistent enough to reach mediocrity (right, Jacksonville?), but for Cowboys fans, this is not acceptable.
One thing I have noticed upon hearing all the interviews with people who were closest to Jerry during the last 25 years, everybody loves the man and says “he has a fire that burns hotter than anyone else in the league”. While this may be true, it seems like some of that fire and passion he has is misplaced. Jerry Jones is a shrewd a salesman as there is on a planet, he could sell your underwear to you while you are wearing it. But I have said before and I will say it again, he may have too many interests and not enough focus to work on the primary option of what is best for the Cowboys. Which is why I called for Stephen Jones to take over as GM, Jerry has done great things with this franchise and in the NFL as general. It is easy to say he has been one of the most influential owners in the sport for the last 25 years.
For better or worse, Jerry will control everything about the Cowboys until he is unable to do so. While most fans complain about him, make fun of him and wish he would change his stripes. We should all be lucky he has had the passion and desire he has, because without that, the Cowboys would have won three Super Bowls in the 90’s. There are a lot of teams who would kill for just one Super Bowl, but as a franchise the Cowboys have five. So, let’s not look at the negatives and be thankful for what Jerry has brought to the Cowboys fans over the last quarter century. Because things could easily be worse.